Prof. Meenakshi Singh

With a robust background in academia and a passion for innovation, Prof. Singh has made significant contributions to the field through her diverse portfolio of publications, patents, and conference presentations. Her expertise spans various facets of marketing, including digital marketing, consumer behavior, and brand management. Prof. Singh's research has delved into contemporary topics such as the impact of augmented reality in digital marketing, the influence of social media platforms like Instagram on academic routines, and the dynamics of influencer marketing.